Pam — Founder of PARIDA
The woman behind PARIDA
PARIDA was founded by Pam — a skincare specialist who has spent decades working hands-on with women navigating the changes that come with age. After years of seeing the same gaps in the South African skincare market, Pam set out to build something different: a luxury anti-ageing range, formulated locally, that actually delivers visible results.
A career built on real skin
Pam’s experience isn’t theoretical. She has worked closely with hundreds of women — at every stage of life, with every skin type, and through every concern from fine lines to melasma to menopausal dryness. That hands-on track record shaped every formulation in the PARIDA range.
Why she chose South Africa
South African women have specific skincare needs. Our climate is harsh — high UV in summer, dryness on the highveld, humidity at the coast. Pigmentation concerns like melasma are more prevalent in our population. Imported brands rarely account for any of this. Pam built PARIDA to be formulated for South African skin, by someone who has spent her career caring for it.
The PARIDA philosophy
Every PARIDA product blends medical-grade actives — retinol, peptide complexes, hyaluronic acid — with carefully selected botanical extracts. The result is luxury skincare that is both scientifically rigorous and beautifully crafted, at a price point that respects the women who use it.
PARIDA is proudly South African: formulated, manufactured and packaged locally. Pam personally oversees every formulation and every batch.